FAQ

  • A higher nicotine strength can bring a sharper throat hit, and vapers often read that sensation as part of the flavour experience. Freebase 10ml e-liquid tends to show this more noticeably than nic salts, since salt nicotine is smoother at equivalent strengths. Dropping to a lower strength usually lets the fruit, dessert or menthol notes in your 10ml vape juice come through more clearly. 

  • 10mg/ml sits roughly in the middle of the legal range for UK e-liquids, which runs from 0mg up to the 20mg/ml cap set under the Tobacco and Related Products Regulations 2016. It's a common strength for vapers who've moved past their first few weeks of switching from cigarettes but still want a satisfying hit. Heavier smokers tend to start higher, while lighter or social smokers often find 10mg suits them from the start.

  • Think about how many cigarettes you used to smoke, or how strong your current vape feels, since heavier habits generally call for a higher strength. Nic salts at 10mg or 20mg suit vapers after a quick, smooth hit, while freebase 10ml e-liquid in 3mg to 18mg suits a slower, more gradual draw throughout the day.